Rudolph the red nosed raindeer - the true story

The famous Christmas song Rudolph the Red-Nosed Reindeer started life as a poem created by an American advertising executive called Robert May. He was requested to produce a poem that could be given away to children by the Santa Claus employed by Department Stores at Christmas! Working as an Advertising Executive Robert May had a natural flair with words and was able to compose the Rudolph the red-nosed reindeer poem which was specifically designed to appeal to children. This marketing ploy was a massive success and approximately 2.5 million Rudolph, the red-nosed reindeer poems were given away in the first year of its publication! In 1949 the singer Gene Autry recorded a musical version of Rudolph the Red-Nosed Reindeer composed by Johnny Marks.